I understand innovation as any action destined to change a present situation A, for a future preferable situation B.
Based on this premise, we can imagine an infinite world of possibilities in every aspect and scale, without the pressure of having to value only the big results of innovation, if situation B is preferable; it is already better than the first.
This preferable situation B must consider two fundamental and inalienable features: improve the quality of human life and favor the environment.


More than economic and technical tools, observation is the main detonator in innovation and it can be revealed in many areas.
The identification of the user's necessities, new technologies, new selling possibilities, communication and product/service distribution, new trends, new natural resources, new management models, collaborative consumption, etc… all belong in the new range of opportunities for innovation.

Innovation must not only emerge reactively in moments of crisis, we should permanently incorporate it in our lives and our organization so we can flow in accordance of the world's speed.
Frequently, money appears as an innovation limitation, however, the lack of resources forces us to generate
more innovative answers, to generate new strategic alliances, to get rid of excess and to see new opportunities that were invisible before. Another frequent paradigm is that innovation must be technological, but technology has always been in everyone's reach, because of this, it frequently becomes a temporary advantage. Adding value by generating products, services, systems, experiences, etc… from the understanding of people's needs is now an option that can be projected in long-term and with a one-of-a-kind value in your offer.

Business Innovation

If the world changed, so would the possibilities of doing business.
Design thinking is a very strategic tool for innovation in business since it reverses the traditional equation, which offers products or services starting from available resources or from a temporary competitive advantage.
With design thinking, you begin by identifying the customers' needs to transform them into demand.
The importance of consumers, the access to instant information, social media, globalization, and other variables open possibilities of offering products, services, systems, experiences, etc… in a comprehensive manner and from a systemic point of view, this allows us not to depend only on the price when competing with single-product companies.
The flexibility and adaptability of a company is, nowadays, fundamental for its survival and prosperity. For this to happen, it should be in permanent identification for changes and their customers' trends and markets in general to be actually looking ahead and be in proper conditions to offer an accurate answer on time.
New social demands, such as respect for the environment, social responsibility, and transparency are not just necessary for sustainability, but also as competition tools in this new context.
Life Innovation

The relevance of improving our quality of life seems to be an obvious motto for the majority, yet ¿what have we done lately to achieve it rather than consuming our material goods? The quality of life not only depends on material comfort, it also depends on feeling safe in the place we chose to live, of using public space, of sharing with our loved ones, to be part of a community, of learning more and helping others.
This reflection let’s us think of new possibilities to innovate in our own lives: maybe earning less but working in something you love, designing a new way of working offering multiple services to manage time personally, participating in some ONG generating social innovation, which would be paid off in love and gratitude.
We can also innovate in our own formations and our children’s education, since we know that the formal education system is not preparing us for the future. What formal education does is continue with the inertia of a post-industrial education, which dispels from the human social, cultural, and economic reality.
Exploring, experimenting, and asking can return motivation for constant knowledge and give a new perspective of the possible future.